We give permission to use our brand solely for the purpose of articulating CareCalls to others and for use in media coverage. All brand assets and intellectual property must be used according to the criteria below.
We maintain a collection of all of our brand assets at the bottom of this article.
Core brand elements
Logo
- Approved formats: Full color (for light backgrounds) and reversed/light (for dark backgrounds). A monochrome version is not yet produced; contact us if you need one.
- Clear space: Keep a minimum clear space around the logo, on every side, equal to the height of the heart icon in that lockup. Nothing else (text, imagery, or the edge of its container) should sit inside that space.
- Minimum size: Full logo (icon + wordmark) at least 120px wide digitally, or 25mm wide in print. Icon only at least 24px wide digitally (16px absolute minimum for favicons), or 6mm wide in print.
- Prohibited uses: Do not stretch, distort, tilt, rotate, recolor outside the approved palette, or add gradients, outlines, drop shadows or other effects. Do not rearrange the icon and wordmark. Do not place the logo on busy backgrounds or backgrounds it does not contrast against. Do not use the heart icon alone as a decorative bullet in body copy.
Color palette
| Name | Hex | RGB | CMYK (approx.) | Usage |
|---|---|---|---|---|
| Primary blue | #225c98 | 34, 92, 152 | C78 M39 Y0 K40 | Interactive elements and highlights |
| Accent orange | #db7735 | 219, 119, 53 | C0 M46 Y76 K14 | Calls to action |
| Dark slate | #4a596b | 74, 89, 107 | C31 M17 Y0 K58 | Body text that is not blue |
| Light grey | #eff3f7 | 239, 243, 247 | C3 M1 Y0 K3 | Section and card backgrounds |
| Off-white | #f7fafc | 247, 250, 252 | C2 M1 Y0 K1 | Page backgrounds |
Use primary blue for links and emphasis. Use accent orange for primary buttons and CTAs. Prefer dark slate for body copy on light backgrounds. Do not invent additional brand colors for CareCalls lockups or wordmarks.
Typography
- Approved typeface: (external), for headings, subheadings, body text and UI labels.
- Web fallback stack: Jaldi, then a system sans-serif (for example Arial, Helvetica, sans-serif) if Jaldi does not load.
- Guidance: Keep sizes clear and scannable; use generous line spacing for body text; left-align body copy; avoid decorative or script fonts alongside the CareCalls logo.
Legal compliance and usage rights
- Trademark and copyright: The CareCalls logo, name and other brand assets are protected. Third-party use requires permission and must follow this page.
- Usage rights: Permission under this page is limited to articulating CareCalls to others and media coverage. For other uses, licensing, white-label branding, or print-ready files beyond what is listed below, .
- Consequences of misuse: Unauthorized or improper use of CareCalls assets may lead to a request to remove the material, withdrawal of permission, and further legal action where appropriate.
Contact information
Questions about brand guidelines or asset usage: , or use .
Brand assets
Logo (dark backgrounds and other formats): to request logo files for dark backgrounds, PNG exports and print-ready artwork.
Brand colors: see the color palette table above.
Brand illustrations: contact us if you need print-ready illustration files for directories or media packs.